Case Study

Domyos by Decathlon

Consideration / Traffic

Objectives

The campaign's objectives were to raise awareness of the new collections, which were aimed at women, GénZ/GénY, French, and practicing cardio training in the gym or at home.

Solutions

To achieve this: - We decided to rely on the recommendation of micro-influencers. - We recommended a variety of content such as unboxing, style (how to wear my look to the gym...), and sport (do/don't, workout sessions) on Tik Tok and Instagram.

Results

1,2M
views
32000
visits

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