Influential sports campaign with 18h08
Sport is much more than a discipline or leisure activity: it's a lifestyle, a culture, a passion. It mobilizes close-knit communities who share strong values: effort, surpassing oneself, well-being and performance.
For brands in this sector, standing out in such a competitive environment requires more than just a good product. They need to be able to tell a story, win people's trust, and become part of people's daily lives. And for this, influencer marketing is an essential lever.
At 18h08, we help you launch a relevant sports influencer campaign. We help sports brands activate the right message, at the right time, with the right creators. We build campaigns that inspire, engage... and convert. Our method: a tailor-made strategy, targeted profiles, and content that (really) speaks to your audience.
Discover our influence agency.
























Why is influence essential in sport?
A powerful lever for connecting with your community
In the sports sector, the relationship between a brand and its community is based on trust, shared experience and perceived value. Sportsmen and women follow a brand not just for its products, but for what it embodies: a vision of sport, a lifestyle, shared values.
Influence is a natural part of this world. By collaborating with legitimate creators - be they coaches, enthusiasts or athletes - you create credible, embodied and inspiring statements. This content becomes a strong point of contact, capable of nurturing the relationship with your prospects and customers over time.
A response tailored to the buyer's requirements
Consumers in this sector no longer want to be exposed to conventional sales pitches. They want to be reassured, informed and involved in their purchasing process. The role of influence here is to provide concrete proof: feedback, role-playing, comparison, demonstration.
This is where influence excels: it brings your products to life, explaining their benefits in accessible language, and answering end-users' questions. It transforms a brand message into a real-life experience, with a staging that's more useful than persuasive.
An ideal channel for transmitting emotions, commitment and excellence
Sport is a source of intense emotion. Effort, progress, personal or collective achievement... these are all key moments that can be captured and shared through influencer content. And it's precisely this emotional dimension that reinforces the impact of your message.
With influence, you don't just show a product, you show what it can achieve. A performance, a change of pace, a return to self, a personal victory. The image, the story and the creator's authenticity bring your promise to life and encourage identification - a powerful springboard for generating buy-in... and triggering action.
Why work with 18h08 for your sports influencer campaign?
At 18h08, we understand the demands of the sports sector: legitimacy, consistency, self-improvement. That's why we develop tailor-made influencer campaigns aligned with :
- Your brand universe and values,
- Your objectives in terms of awareness, engagement or conversion,
- The rhythm of the market, the highlights of your discipline and the key moments in your calendar.
1. Careful selection of the right profiles
We work with a large network of influencers from the world of sports, including :
- Specialized designers (fitness, bodybuilding, yoga, running, crossfit, outdoor sports, dance...),
- Amateur and professional athletes,
- Certified coaches or online trainers,
- Everyday athletes who document their progress with sincerity.
Each profile is selected according to its authenticity, engagement rate, proximity to your target... and ability to create content that inspires, without overplaying its hand.
2. Authentic, high-performance content
We create engaging formats tailored to each platform and your target audience:
- Reels, TikTok and YouTube shorts: product demos, challenges, tutorials, mini-routines,
- Vlogs or long videos: training sessions, challenges, product tests, behind-the-scenes,
- Immersive stories: lives, unboxing, event feedback, live training,
- Inspirational or educational posts: quotes, advice, comparisons, tips.
Each piece of content is part of a clear editorial strategy, where your brand appears with meaning, without forcing the sale.
3. A global, results-oriented strategy
At 18h08, every campaign is designed to meet specific objectives and fit in with your overall marketing plan. We act on several levers:
- Upstream objectives: awareness, traffic, conversions, leads...
- Choosing the right mix of platforms: Instagram, TikTok, YouTube, Facebook, newsletters...
- Activation according to the sports calendar or commercial highlights,
And, of course, we monitor KPI tracking throughout the campaign: reach, views, clicks, interactions, completion rates, conversions, UGC generated, and more.
Case studies & Resources
Want to work with us?
Ready to launch your sports influencer campaign?
In a sector where competition is constant, influence makes all the difference. It brings brands closer to their communities, showcases their products in everyday uses, and builds a lasting bond of trust.
At 18h08, we design sports influencer campaigns that go beyond simple product placement. We create value, visibility and brand preference.
Don't wait any longer to launch your influencer campaign. Every day that passes is a missed opportunity to reach a large, engaged audience.
Contact us to discuss your project today and set up THE influencer campaign that will make the difference tomorrow.