Case Study

Supelec power plant

Awareness / Traffic / Conversion

Objectives

The aim was to promote the Summer Camp event and its excellent training to female students. A large proportion of the school's students receive grants. Our campaign therefore targeted both female and male high school students with scholarships.

Solutions

-Activation of 4 influencers - A Youtubeur came to the Summer Camp to promote it through videos. This influencer's audience corresponded to the school's target audience, and his universe coincided well with that of CentraleSupelec. We were thus able to highlight the event and the workshops through a video on his channel. - We invited a science teacher present on Instagram on campus. In this way, we were able to highlight the relevance of their program and the importance for high school students of being present at this event. Stories and reals were set up to promote 2 science workshops. - At the same time, we worked on Tik Tok, as this is the social network on which high school students spend the most time. We concentrated our publishing efforts on Wednesdays and Fridays.

Results

182328
People affected
10 208
Interactions

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