Boost your visibility with macro-influencers
At 18h08, we believe that a successful influencer campaign depends on a well thought-out, tailor-made marketing strategy. We don't just connect brands with influencers; we build solid partnerships that generate concrete results. By collaborating with macro-influencers, we help you reach a large audience while strengthening your brand's credibility. Our expertise has helped Booking, Nokia and Burger King achieve their marketing objectives. Our campaigns are based on in-depth analysis, careful selection of influencers, and complete campaign management to guarantee optimal ROI.
Discover also our influence agencies, nano influencer agency and influencer strategy.
What is macro-influence?
Micro-influencers offer several advantages over macro-influencers:
- High engagement Micro-influencers have a more intimate relationship with their audience, which translates into a higher rate of engagement.
- Authenticity Followers perceive micro-influencers as more authentic and trustworthy.
- Lower costs Working with micro-influencers generally costs less, enabling brands to collaborate with multiple influencers to diversify their reach.
Why choose 18h08 for your macro-influence campaigns?
Our expertise and network of influencers
With many years of experience, 18h08 has developed a solid network of macro-influencers in various sectors. Whether your brand operates in fashion, beauty, lifestyle or technology, we identify the most relevant content creators to meet your needs and objectives.
A customized strategy
Every campaign is unique, and we ensure that yours is aligned with your values and marketing objectives. We analyze your market, your target, and your expectations to create a customized influencer campaign.
Performance monitoring and optimization
The success of a macro-influence campaign depends on its ability to adapt in real time. At 18h08, we closely monitor the performance of your campaigns, analyzing KPIs such as engagement, reach and conversions. We adjust strategies along the way to guarantee you the best results.
Comprehensive support
From influencer selection and content creation to contract management and performance analysis, 18h08 takes care of the entire process. You can concentrate on your core business while we take care of all the operational aspects of your influencer campaign.
Case studies & Resources
Warner Music France - Using macro-influence for music promotion
Our objective: Achieve a Cost Per Click (CPC) of less than €1, while generating excitement for the tube and thus generating maximum listens.
Strategy used: We collaborated with 2 macro-influencers on TikTok to amplify the reach of the title, initiating virality through creative challenges and content adapted to current trends. In particular, we used 2 trends to reach the target audience.
The results: The campaign generated over 18,230 clicks, over 180,000 views and an extremely low cost per click of 0,23 €proving the effectiveness of a macro-influence approach in the music industry.
Are you hesitating between micro and macro-influencers? Having trouble deciding which profile is best suited to your needs? Because it's not just the number of subscribers that differentiates them, we've written this this article to help you sort them out.
And if you have any doubts or questions.., please contact us at.
How does 18h08 work?
When you work with 18h08, we ensure that every stage of your macro-influence campaign is managed smoothly and professionally. Here's our detailed process:
Discovery call and explanation
We start with an in-depth discussion via videoconference to understand your needs, brand objectives and target audience. This allows us to define the best strategy for you.
Tailor-made recommendations and proposals:
Following our analysis, we submit a proposal tailored to your expectations, including a personalized influencer strategy and a selection of potential influencers.
Onboarding and strategic planning:
Once the strategy has been validated, we define a precise action plan, including campaign milestones and deadlines. You're fully involved in the process, for total transparency.
Sourcing:
We identify the most relevant macro-influencers for your project, taking into account your target audience and campaign objectives.
Profile validation:
You have the opportunity to validate influencer profiles before launching the campaign, to make sure they perfectly match your brand image.
Negotiation & Briefing:
We manage the negotiation with influencers, ensuring balanced and fruitful collaborations. A full briefing is also provided to ensure full understanding of expectations.
Communication follow-up:
Throughout the campaign, we track publications, interactions and feedback, maintaining regular communication with influencers and your team.
Reporting:
At the end of the campaign, we provide you with a detailed report, including performance and results. Together, we analyze key indicators to assess the impact of the campaign and determine future actions.
Want to work with us?
Ready to boost your brand with macro-influencers?
Whether you're looking to launch a new product, strengthen your brand image or conquer new markets, our expertise in macro-influence can make all the difference. At 18h08, we have the experience, network and creativity to design and execute campaigns that capture attention, generate engagement and deliver measurable results on a large scale.
Contact us to discuss your project Our team will get back to you as soon as possible.
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