Case Study

Warner Music France

Consideration / Traffic

Objectives

How can you achieve a CPM of less than €1 while creating maximum consideration (audio "Coup de coeur") and generating maximum listenership?

Solutions

We came up with the idea of integrating the tube on the platform and on the content with the most impact in terms of coverage: TikTok Trends. - Selection of two strong TikTok Trends and 6 influencers, including 2 macro influencers (Triggers) and 4 micro-influencers (Contaminators)

Results

0,23 €
CPC
+18 230
Clicks

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