Digital marketing is evolving rapidly, and combining different strategies has become essential for optimizing online visibility. Among the most effective approaches, SEO (search engine optimization) and influencer marketing are often used separately. Yet the two complement each other perfectly to boost brand awareness and improve search engine positioning.
Follow the advice of 18h08, the agency specialized in influencer strategy, to integrate influencer marketing into your SEO strategy and make the most of this combination.
1. Generate backlinks with influencer marketing
Backlinks are a cornerstone of SEO. The more quality links a site receives, the better its search engine ranking. This is where influencer marketing comes in. By talking about your brand and adding a link to your site, influencers boost your SEO.
Influencers with a well-positioned blog or site can generate quality backlinks to your site. These links are a sign of authority and relevance for Google, improving your ranking in search results. The more visible the influencer's site, the greater the value of your backlink. For more information on backlinks, we recommend the following this comprehensive article.
18h08's advice Collaborate with influencers whose blogs or social networks rank well. You'll get quality backlinks that boost your SEO.
2. Optimizing influencer content for SEO
When working with influencers, consider optimizing the content they create to support your SEO strategy. For example, if an influencer writes a blog post or shares a video about your product, encourage them to include relevant keywords.
These keywords increase the visibility of your content in search results, which in turn increases your chances of attracting a wider audience. So it's important to work upstream with influencers to define the right keywords for your industry.
In addition to keywords, content optimization also involves the inclusion of internal and external links. Internal links make it easier for visitors to navigate your site, while external links enhance the credibility and SEO relevance of your content. In fact, external links lead to other relevant sites, in line with your theme.
The 18h08 tip Prepare a keyword list with influencers to align the content they create with your SEO objectives. For example, you can use Google Search Console (free), or even Semrush and Ahrefs which are paid tools.
3. Increase the time spent on your site thanks to influencers
Google considers the time visitors spend on a site as an indicator of quality. The longer the visit, the more relevant the content. Collaborating with influencers enables you to attract qualified visitors, which increases visit time.
When an influencer recommends a product or service, their followers often visit the site to find out more. If the content is attractive and relevant, these visitors stay longer to explore, which improves your SEO performance.
Influencers can also encourage their followers to interact on your site: by commenting, sharing articles or navigating to other pages. These interactions increase the overall engagement of your site, which is a positive signal for search engines.
18h08's tip Design attractive, well-structured landing pages to encourage visitors to explore your site further and take action (download a white paper, sign up for your newsletter, etc.).
4. Using user-generated content (UGC) for SEO
User-generated content (UGC) is a powerful asset for enriching your SEO. Influencers, as content creators, often produce photos, videos and articles around your brand. By reusing this content on your site, you reinforce your SEO strategy.
For example, if an influencer creates a video explaining how to use your product, embed this video on a page of your site with an optimized description. In this way, you optimize the reach of this content while offering value to your visitors.
The UGC content content also enables you to diversify the formats present on your site, such as testimonials, reviews or product demonstrations. This variety improves your visibility on Google, as this search engine values sites that offer diversified content.
18h08's tip Incorporate videos, photos or testimonials created by influencers on your site. This enriches your pages and boosts your SEO.
5. Improve SEO indirectly through social networks
Although Google doesn't take social network links directly into account for ranking purposes, they nonetheless help to improve your SEO. Influencer marketing on social networks increases the visibility of your content and generates traffic to your site.
Influencers who share your products or services on platforms like Instagram, Twitter or YouTube encourage their audience to visit your site. This qualified traffic boosts interest around your brand and can create opportunities to obtain additional backlinks.
When content shared by influencers goes viral and is picked up by other sites or blogs, it generates backlinks, which are counted by Google. This dynamic expands the audience for your campaigns and improves your site's SEO.
The 18h08 tip : Encourage influencers to publish their content on multiple platforms to maximize their reach and the chances of generating backlinks to your site.
6. Increase click-through rate (CTR) with influencers
The click-through rate (CTR) is an essential criterion for SEO. Google evaluates the number of clicks received by a site in relation to the number of impressions generated. Collaborating with influencers increases your site's CTR, since the audience is invited to click on shared links.
Influencers effectively direct their subscribers to your site via blog posts, videos or Instagram stories. This encourages their subscribers to visit your content, increasing your click-through rate.
A high CTR tells Google that your site is relevant and meets users' expectations, which contributes to a higher ranking in search results.
18h08's tip Encourage influencers to use clear calls to action to encourage their audience to visit your site.
7. Collaborate with influencers to obtain quality backlinks
Backlinks remain essential to a good SEO strategy. Collaborating with influencers provides quality links to your site. That's why well-positioned blogs reinforce your authority in the field and improve your ranking.
Influencers create relevant content to promote your products and can encourage other creators to do the same, generating additional backlinks. By combining a backlink campaign with an influencer strategy, you boost your visibility and improve your SEO in the long term.
18h08's advice Plan collaborations with influencers with well-referenced blogs to obtain quality backlinks and boost your online authority.
Conclusion
Influencer marketing and SEO are two powerful levers that, when combined, can boost your brand's visibility and impact online. By combining influencer content creation with well thought-out SEO practices, you optimize your chances of success in terms of traffic, engagement and conversions.
Would you like to rethink your influencer strategy, or create a new one? Contact us. We're the number 1 influencer marketing strategy agency in France. We'll work with you to identify your needs and create a tailor-made strategy. We've already worked with Booking, Burger King, So Shape and Décathlon... So why not you?
See you soon to perfect your influencer marketing strategy!
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