The aim of this article is to give you a better understanding of the importance of your product packaging for your final recipient, i.e. your customers. Packaging, as it's often called in e-commerce, is the first physical contact that the buyer will have with your brand, so it's vital for you to give them the brand image you want with quality shipping, right from the launch of your e-commerce business.
What is packaging in e-commerce?
By definition, packaging is the set of components that ensure a product preserves its design, conservation and initial form, which the sender wishes to offer to the recipient.
Packaging has several virtues. It can serve as real packaging for your product if it doesn't already contain one, as in the case of ready-to-wear clothing, for example. Most garments are stored in blister packs (plastic sleeves), but are often sent in tissue paper, for example. This is part of your product's packaging and the added value you want to bring to it.
Should you ban plastic from your e-commerce packaging?
At a time when we're all paying ever greater attention to the way we consume and the products we buy, packaging is for the most part not eco-responsible, since the majority of shippers use plastic envelopes, plastic tape and plastic labels.
Today, cardboard suppliers offer a whole range of "green" products, from recycled cardboard to recycled plastic bubble wrap. Similarly, most logisticians use kraft dunnage to protect their products. Raja offers beads made from puffed corn starch, degradable in contact with water.
These alternatives are even more expensive than plastic today, but they can make a significant contribution to improving your brand image, and correlate with what consumers demand.
How do you protect your product in e-commerce?
Of course, it all depends on how fragile your product is.
If you're sending clothes, protection is not a priority, but the packaging and aesthetics of your parcel are (thank-you cards, tissue paper, etc.).
The most important thing to protect a fragile parcel is that your product does not move in the box. It is therefore important to cushion your goods as much as possible, whether with wood shavings, kraft paper or bubble wrap. Glass products must be bubble-wrapped to prevent them from colliding with each other within the same parcel.
In today's world of e-commerce, small gestures are becoming more and more commonplace, so now you know what you have to do!
Follow Dropery on Facebook and subscribe to our newsletter to receive our best articles every day!
All rights reserved.
2020 Dropery.fr
Marseille | 2024 © All rights reserved