Diversified marketing agency services to boost your business

18h08 is a marketing marketing agency based in Lyon that offers a full range of services to help companies maximize their online and offline potential. In this article, we explore in detail the different services a marketing agency offers to support business objectives.

Search engine optimization: optimizing visibility on search engines

This service focuses on optimizing the content and structure of a website to make it more attractive to search engines like Google. The marketing agency analyzes relevant keywords and judiciously integrates them into the content to improve ranking.

SEO audit

The SEO audit is the first step in natural search engine optimization. It consists of an in-depth analysis of a website to identify its strengths and weaknesses and propose recommendations for its optimization.

On-page optimization

After the audit, the next step is on-page optimization. This includes modifying titlestitles meta tagstags, content and URL structure to ensure that all pages comply with SEO best practices.

Online advertising: capturing the attention of your target audience

Online advertising comprises a variety of paid methods for attracting targeted traffic to a specific site or page. These campaigns can be customized according to the company's marketing objectives.

Google Ads

Google Ads lets you create paid ads that appear on Google search results. A marketing agency helps set up and manage these campaigns to ensure a high return on investment return on investment.

Advertising on social networks

Social platforms like Facebook, Instagram and LinkedIn also offer paid advertising options. Marketing agencies concoct engaging, targeted campaigns to capture the interest of users on these networks.

Social networking: connecting with your audience

Social networks have become a key channel for interacting with the public. Strategic management of these platforms can boost brand awareness and engage the community.

Social content creation

Create compelling content is essential to keep subscribers' attention. The agency develops a variety of content such as posts, videos, stories and articles to stimulate engagement.

Community management

Managing interactions with subscribers, responding promptly to their comments and messages, and moderating discussions are key elements of community management. This helps build a solid, loyal relationship with the public.

Content creation: feeding your digital channels

Visit relevant, high-quality content is crucial to any successful digital strategy. A marketing agency creates content designed to inform, educate or entertain your target audience, while reflecting your brand's voice and values.

Blogs and articles

Regularly writing informative blogs and articles not only helps to attract organic traffic but also demonstrate your company's expertise in your field.

Multimedia content

In addition to written text, multimedia content including videos, infographics and podcasts can enrich the user experience and make your communication more dynamic.

Data analysis: measure and adjust your strategies

Analyze data from a variety of sources helps to understand user behavior and measure the performance of marketing activities. It also enables decisions to be made based on hard facts.

Performance reports

A good agency provides regular reports on KPIs (key performance indicators) presenting the effectiveness of campaigns and suggesting ways to improve.

Analytical tools

Google Analytics and other such tools are used to track traffic, conversions and understand how visitors interact with the site. This information is invaluable for adjusting strategies accordingly.

Marketing strategy: planning for success

To run an effective marketing campaign, you need a clearly defined clearly defined strategy. The18h08 will develop a coherent influencer marketing strategy aligned with your business objectives.

Sales tunnels

Sales tunnels are designed to guide potential visitors from their first contact with the brand through to the final purchase. Each stage of the tunnel must be optimized to maximize conversions.

CRM and marketing automation

Using a CRM (Customer Relationship Management) solution makes it possible to manage customer relationships and personalize communications. Marketing automation helps orchestrate large-scale campaigns while maintaining a personalized approach.

Market research: knowing your environment

Market research provides a better understanding of the environment in which the company operates, including industry trendsconsumer behavior and the actions of competitors.

Competitive analysis

Analyzing competitors provides important insights into their strengths, weaknesses, opportunities and threats. This information is crucial for effectively positioning your own offering.

Polls and surveys

Carrying out polls and surveys among your target audience helps you gather direct data on their preferences and and expectations, guiding strategic decision-making.

Website: your digital showcase

A website is often the first point of contact between a potential customer and your company. It must therefore offer an exceptional user experience while being well referenced and aesthetically pleasing.

UX design

UX design focuses on the end-user experience. Good design makes navigation fluid, intuitive and pleasant, increasing the chances of conversion.

Web development

Web development ensures that your site is functional, fast and suitable for all devices, guaranteeing better accessibility and user satisfaction.