The 5 best ways to find influencers

In the dynamic field of influencer marketing, choosing partners who authentically resonate with your brand and can authentically communicate your message is essential to a successful campaign. At 18h08, a leading influencer marketing strategy agency in France, we've refined our techniques for connecting brands with the most suitable influencers, thereby strengthening their market presence. Here, we take a closer look at five proven methods for effectively identifying the best influencer partners. These strategies are enriched by our expertise and years of experience, guaranteeing optimized influencer campaigns for every customer.

1. Influence Marketing Strategy Agency

At 18h08, we see influencer marketing as a strategic opportunity rather than just a tactical execution. Our role as a strategy agency is to deeply understand our clients' needs and aspirations, aligning them with influencers who share similar values and goals. This process begins with a total immersion in the client's brand, evaluating everything from products to previous messages, to identify the essence of what the client wants to communicate.

We then move on to the selection phase, where we apply our proprietary methodology to identify the ideal influencers. This method includes a series of criteria such as the relevance of the influencer's content to the client's field of activity, the authenticity of the influencer's engagement with their followers, and the influencer's ability to convert their audience into measurable action. We also use advanced analytics to assess the potential impact of influencers, ensuring that every recommendation is backed by robust data.

Once the influencer partners have been selected, 18h08 orchestrates the end-to-end collaboration, ensuring that every aspect of the campaign is aligned with the client's strategic objectives, from message design to impact analysis. This includes contract management, real-time performance monitoring, and strategy adjustments based on results.

2. Platforms dedicated to Influencer Research

Platforms dedicated to influencer research are invaluable resources that use cutting-edge technologies to connect brands with relevant influencers across the globe. At 18h08, we leverage these platforms not only to identify influencers, but also to gain detailed insights into their historical performance and alignment with our clients' sectors.

These platforms offer diverse functionality, including follower demographic analysis, engagement assessment, and even trend prediction. This wealth of data enables 18h08 to make informed choices, recommending influencers whose impact has been verified by precise metrics and who have demonstrated an ability to convey messages consistently and effectively.

We also use these tools to monitor campaign performance in real time, enabling us to optimize ongoing strategies and maximize ROI for our customers. Platforms such as AspireIQ, CreatorIQ, and Influence.co are examples of the technologies we integrate into our process to ensure that our recommendations are always based on accurate, up-to-date information.

3. Search for Hashtags and Trends

Analyzing hashtags and trends is essential to staying connected with the rapidly evolving interests and concerns of the public. At 18h08, this method helps us not only to discover emerging influencers, but also to understand the cultural movements shaping the market. By analyzing discussions around specific hashtags, we can identify influencers at the heart of these conversations, offering our customers opportunities to engage in a relevant and timely way.

This monitoring is accomplished using sophisticated software that tracks hashtags across different platforms and social media, enabling us to map activity around given topics and identify influencers who not only participate in these discussions but also lead them. This approach enables us to recommend influencers who are not just popular, but respected opinion leaders in their respective fields.

4. Talent Agency

Talent agencies play a crucial role in the influencer marketing ecosystem by maintaining vetted influencer portfolios and managing their engagements with brands. For 18h08, collaborating with talent agencies offers direct access to top-level professionals who have been pre-selected for their reliability and effectiveness.

These agencies help simplify the selection process by offering influencers who have already been evaluated and have a proven track record of performance. In addition, they often manage the contractual and logistical aspects of collaborations, allowing 18h08 to focus on strategy and content creation. Working with talent agencies also ensures that influencers are fairly represented, which contributes to positive and productive working relationships.

5. Recommendation of Other Influencers

At 18h08, we recognize that influencers themselves are a valuable source of information when it comes to finding genuine talent. Recommendations from influencers we've worked with in the past are often highly reliable, as they come from professionals who are well versed in industry expectations and standards.

We encourage influencers to recommend their peers, enabling us to discover emerging talent and build interconnected networks of influencers. These recommendations are particularly valuable, as they often come from influencers who share similar values and already have a good understanding of the types of campaigns we manage. This ensures not only the authenticity but also the effectiveness of the influencer campaigns we run.

Conclusion

 By integrating these five methods into our global influencer research strategy, 18h08 can systematically discover and collaborate with influencers who not only reach but also deeply resonate with our clients' target audiences. Our meticulous approach, underpinned by advanced technological tools and a deep understanding of the market, enables us to deliver influencer campaigns that are not only visible but also meaningful. By staying at the forefront of influencer research and analysis techniques, we ensure that our customers benefit from innovative and impactful strategies, optimized for today's digital world.