Traditional advertising is no longer as effective as it once was. Inundated with information, we don't even pay attention to it anymore... On the other hand, influencer marketing is gaining ground. Influencers are part of our lives, we feel we know them personally, we trust them. As a result, many influencer marketing agencies have sprung up to help you set up your campaigns.
But in the midst of this jungle of information, it's not easy to see clearly...
Last month, we published an online cartography of influence market players which gave a clearer picture of the influence market ecosystem and the various players and solutions available to support you.
In this article, you'll discover our ranking of the best influencer marketing agencies for 2025. But first, a quick reminder: what is the role of such an agency and how do you select it?
What is the role of an influencer marketing agency?
The influencer marketing agency plays a key role in the influencer process. It facilitates exchanges between the brand and the influencer, and manages all the technical aspects of the campaign.
The agency is an intermediary. It helps define objectives, strategy and select the right influencers. At the same time, it ensures that each campaign is aligned with the brand's values and objectives.
Last but not least, influencer agencies accompany you right through to the end of your project. They help you analyze your results, understand what worked and what didn't, and why.
How do you select it?
To choose the right agency for your profile, there are 4 criteria to consider:
- What is the experience Is it specialized in your sector? Have they worked on projects like yours before?
- What is the network network? Will they be able to suggest the right influencers for your target audience?
- Will you be able to track the performance in real time? Will you have access to clear, detailed reports?
- Finally, take a look at testimonials and references. This will help you assess the reliability and efficiency of the agency concerned.
Top 10 influencer marketing agencies
Now, let's take a look at the top 10 influencer agencies for 2025.
1. 18h08
Since 2021, our influencer marketing agency has been helping you set up innovative, high-performance campaigns. We embarked on this project with the desire to bring maximum meaning to this sector by putting as much marketing as possible into our customers' campaigns. Influence is everywhere, but it requires a real marketing strategy. Because without a strategy, you can't expect long-term results.
Today, 18h08 has over 150 clients in France and abroad, as well as more than 18,000 collaborations to its credit. Here, for example, is an interesting case study for Domyos, where the agency was able to generate over 30k visits on a single campaign.
18h08 is a friendly, motivated team ready to help you with your project and find THE collaboration that will get your campaign off the ground!
2. BUMP
Bump is an agency founded by a collective of content creators over 10 years ago. Today, the agency focuses on benevolence and transparency. They assist producers and content creators in managing their careers and image.
As at 18h08, their aim is to give meaning to the campaigns they implement. They want to redefine influencer marketing standards by creating authentic partnerships that bring real added value to their customers.
3. Beastly
Beastly is a strategic influencer consulting and support agency specializing in performance. Since 2017, this agency has been targeting ambitious brands that want to grow while maintaining a good ROI. (Return On Investment)
Beastly works with influencers in a variety of fields, guaranteeing a broad reach and a high level of commitment. For example, they have worked with Horace, Diesel and Zalando. If you want to contact them, please allow at least 2 months.
4. Follow
Follow is an influencer agency that brings together 50 professionals and 500 influencers. They can help you with every aspect of your digital strategy, from post strategy to visual strategy.
This agency is known for its diverse client portfolio. It uses powerful content strategies to create engaging campaigns. Finally, Follow works with passionate and authentic influencers for brands such as Puma and Samsung.
5. Point d'Orgue
Based in Paris, this influencer marketing agency was founded in 2016. Point d'Orgue creates inspiring and committed campaigns, with the idea of making influence a more responsible sector, especially towards younger people. It's an agency in which designers play with codes, and commit to causes that are dear to them. Their Paris studio saves them time and enables them to produce content more rapidly.
Brands such as Sephora and Marion Caméléon have collaborated with Point d'Orgue on co-creation projects in the beauty sector.
6. Ykone
In 6ᵉ position, we have influencer agency Ykone. Founded in 2008 and headquartered in Paris, it is recognized as a global leader in influencer marketing for the fashion, luxury, beauty, travel and lifestyle sectors. The agency offers a 360° approach to influencer marketing, including strategy, audit, data analysis, content creation and talent management.
7. Woô
Influencer marketing agency based in Paris, Woô specializes in social media and branded content. Since 2015, the agency has offered comprehensive services for managing influencer campaigns, social media and brand content creation.
Woô puts the human element at the service of performance, with a team of over 80 dedicated experts. They also have a Willie platform, which saves time in managing your UGC campaigns.
8. Reech
Reech helps brands develop effective influence strategies based on accurate data. In fact, it has developed its own tool: Reech Influence Cloud. This platform identifies the right influencers for the project, manages collaborations and optimizes its customers' campaigns in real time.
Reech has worked with Coca-Cola, Carrefour and Philips.
9. So Bang
So Bang is another influencer marketing agency with a distinctive creative approach. It is known for its bold, innovative campaigns. It works with influencers capable of surprising and inspiring their followers. So Bang excels in identifying emerging trends and creating attention-grabbing content.
They have had the opportunity to work in a variety of sectors, including luxury goods, healthcare and consumer goods, with Fnac and Renault for example.
10. Influence4You
Finally, Influence4You offers several influencer services, including an intuitive platform for managing customers' campaigns and finding relevant influencers. They also offer real-time tracking of collaboration performance. Their aim: to help you manage your campaigns from a single platform!
With around fifteen team members, Influence4You accompanies you on all social networks: Twitch, Instagram, TikTok, Youtube, etc.
Conclusion
The influencer marketing agency has a major impact on the success or failure of your campaign. It's essential that you choose an agency that understands your objectives, has a quality network of influencers and offers complete transparency in its processes. The ten influencer marketing agencies featured here are among the best in the business.
By investing in a recognized influencer marketing agency, you benefit from their expertise and network. You also benefit from their ability to create engaging campaigns that capture attention and generate concrete results. Whether you're looking to increase your visibility, strengthen your brand image or boost your sales, these influencer marketing agencies are well equipped to support you and help you achieve your marketing objectives.
If you're ready to work with an influencer marketing agency, contact us.