To achieve this
- Creation of an initial influencer campaign (Month 1) with 5 universes of different profiles and messages, enabling us to validate the best-performing universes and messages (in terms of CPM and CPC).
performance (in terms of CPM and CPC)
- Creation of an editorial (UGC) and communications (Notoriety) plan with the activation of 5 targeted influencers per month and the generation of a relevant UGC for each profile.