Case Study

Siracusa

Notoriety

Objectives

Siracuse's main objective was to highlight the lemon/sugar crepe recipe for Chandeleur, associate its iconic lemon juice with convivial values and increase its Instagram database.

Solutions

To achieve this: - Activation of 3 micro- and macro-influencer profiles during the campaign period, from a variety of universes such as healthy cooking, moms and pastries. - Creation of strong, creative concepts in story and Instagram real to tell a story around the lemon-sugar crepe, from different angles (healthy recipe, gourmet recipe, recipe for children). - Setting up a relevant competition to win a lemon juice + crepe maker combo.

Results

+320K
Impressions
+6.6K
Interactions

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