To achieve this:
- Activation of 3 micro- and macro-influencer profiles during the campaign period, from a variety of universes such as healthy cooking, moms and pastries.
- Creation of strong, creative concepts in story and Instagram real to tell a story around the lemon-sugar crepe, from different angles (healthy recipe, gourmet recipe, recipe for children).
- Setting up a relevant competition to win a lemon juice + crepe maker combo.