The aim of the campaign was to reach a young target, monitor market trends and launch a positioning study for the CRT and its destinations on TikTok, in order to give Generation Z access to the CRT PACA's communication campaigns.
Solutions
To achieve this:
-Create and manage a dedicated account
-Setting up advertising campaigns
-Partnership with influencers
The study also enabled us to draw up a three-year roadmap for the CRT, with a proposal for scenarios tailored to the human and financial resources available.
Results
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