Case Study

MUZZ

Notoriety

Objectives

The aim of the campaign was to raise awareness and encourage as many Muslim singles as possible to use the Muzz application.

Solutions

To achieve this: - Reflection on the creation of a mechanism and a concept to meet the objective (make Muzz known and used by as many single Muslims as possible). - Selection of Mid-range / Macro influencers of Muslim faith on Tiktok, Instagram and Youtube in order to have optimal coverage. - Creation of concepts such as: "I meet good people on Muzz", "Make your mother / father happy by finding your hlel", "With Muzz it's impossible to stay single", "I'm in a relationship thanks to Muzz"...

Results

14 394 424
Impressions
36 675
organic visits

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