Case Study

Letters from Alice

Awareness / Traffic

Objectives

The main objective was to introduce people to the products (epistolary stories in the form of subscriptions) and generate traffic on the brand's Instagram page and website to make people want to try out the offer and subscribe.

Solutions

To achieve this: -Creation of original concepts and context around content to maximize engagement. -Activation of 5 Influencers per month from the culture, pop culture and literature niches to cover all the concepts previously thought up.

Results

97K
Impressions
4 K
Interactions

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