The main objective was to introduce people to the products (epistolary stories in the form of subscriptions) and generate traffic on the brand's Instagram page and website to make people want to try out the offer and subscribe.
Solutions
To achieve this:
-Creation of original concepts and context around content to maximize engagement.
-Activation of 5 Influencers per month from the culture, pop culture and literature niches to cover all the concepts previously thought up.
Results
97K
Impressions
4 K
Interactions
Contact us
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