Case Study

The melon of our regions

Notoriety

Objectives

AIM's main objective was to promote the Charentais melon for the summer season, to make people want to eat it.

Solutions

To achieve this: -Creation of original concepts around melon to maximize engagement ) -Activation of 2 influencers per month in the diet, food, family and lifestyle niches, to cover all the concepts previously devised.

Results

1 Million
Impressions
1.2€
CPM

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