Case Study

Hairlust

Notoriety / UGC

Objectives

The aim was to establish Hairlust as one of the leading HairCare brands in France, after having successfully developed and established itself in several European countries.

Solutions

To achieve this: - Creation of an initial influencer campaign (Month 1) with 10 universes of different profiles and messages, enabling us to validate the best-performing universes and messages (in terms of CPM and CPC). performance (in terms of CPM and CPC) - Creation of an editorial plan (UGC) and communications plan (Notoriété) with activation of 25 targeted influencers per month and generation of relevant UGC for each profile to feed the Social Ads strategy.

Results

+8 M
people affected
+7 %
brand awareness in the first year

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