To achieve this:
- Creation of an initial influencer campaign (Month 1) with 10 universes of different profiles and messages, enabling us to validate the best-performing universes and messages (in terms of CPM and CPC).
performance (in terms of CPM and CPC)
- Creation of an editorial plan (UGC) and communications plan (Notoriété) with
activation of 25 targeted influencers per month and generation of relevant UGC
for each profile to feed the Social Ads strategy.