Case Study

Medene

Awareness / Conversion

Objectives

The campaign's objective is conversion. The challenge was therefore to prove to Médène, over a short period of time and with almost no budget, that well-targeted influence will enable it to go and find its consumers where they are hiding.

Solutions

- 3 sets of stories + real or post. - Activation of 100% honest profiles. They liked it, we collaborate, they didn't like it, we don't collaborate. We give profiles time to test the product and complete the protocol (28 days) before recommending it or not. - Personalized promo code and swipe up to the product in question. -We worked on the launch of an anti-acne routine, targeting women suffering from this problem, ready to explore various solutions and highly informed. It was essential to collaborate with content creators specialized in skincare, whose communities matched the profile: 80% women, 18-35 years old, urban and CSP+.

Results

250
Generated orders
12K€
Sales figures

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