As part of this first campaign, we worked on a specific product that was being launched, the anti-acne routine. To do this, it was important to understand who might suffer from it and how people treated themselves. Resolutely feminine, the woman who suffers from acne is ready to try out many solutions, and she asks a lot of questions. a lot. So it was necessary to seek out prescient and relevant "skins specialists" whose communities matched the product. (Minimum 80% women, 18/35 years old, urban and CSP+)