E-commerce acquisition tunnel

Discover how our E-commerce acquisition tunnel model will help you :

👉 Define the different stages of your acquisition tunnel

👉 Assign key performance indicators for each stage 

👉 Calculate your target acquisition cost for each stage

Important :

Every stage of the acquisition tunnel is important. Don't make the mistake of the majority of e-merchants who focus solely on the conversion phase.
Optimizing each stage helps to optimize your acquisition strategy as a whole.

For example:

• poor performance in the traffic phase will have an impact on the conversion phase
• If you don't let people discover your product, you won't get any traffic.
• A non-optimized site will have an impact on conversion