This article is the logical continuation of our article onthe pre-order system, which I invite you to read.
Participatory financing campaigns, or CrowdFunding campaigns, have become widely democratized in recent years, thanks in particular to the platforms we know (Ulule, Kickstarter, KisskissBankBank, Indiegogo etc.).
The first participatory financing (I mean, mediatized) in history dates back to 1997, when the rock band Marillion had a tour of the USA financed by their American fans. Note that the campaign was financed by the fans, not the band!
It may seem easy when you see the success of campaigns such as Respire, which was a big hit in 2018 for the launch of its deodorant, but there's a lot of work to be done upstream in order to generate such success.
Creating a community
The key to success lies in creating a community that embraces your values and has been seduced by your product and what it stands for.
First, you need to tell your story. This is an essential step in the creation of your product/service or even your company.
You'll need to explain to your future community why you're doing this, try to be as frank and transparent as possible, and also explain your background, where you've come from and what you've gained/learned, in short, all the things that have led you to solicit the contribution of your future backeurs and the creation of your product today.
Example of the Wild Kids campaign
Content, then, but "real" content. Take the "Enfants Sauvages" campaign (1600 contributions by 30/04/2020).
William, the founder, began creating a community well before the start of his campaign, by posting links on social networks to various landing pages, where you could discover all the benefits of the product, with various "calls to action" inviting you to join the Enfants Sauvages community.
Following this, William sent his newsletter subscribers the steps involved in creating the product, with video and photo content. William was as transparent as possible and produced quality, well-targeted content. He knew how to use the tools at his disposal in the right way, which enabled his campaign to take off from the very first day, and then put him on the Ulule hit list... A virtuous circle.
On the whole, these are the same characteristics found in successful campaigns. The passionate involvement of their founder, but also accurate, well-targeted communication, before, during and after the campaign.
Follow Dropery on Facebook and subscribe to our newsletter to receive our best articles every day!
All rights reserved.
2020 Dropery.fr
Marseille | 2024 © All rights reserved