Launch your nutrition influencer campaign

The nutrition sector is constantly evolving: intuitive eating, supplements, superfoods, personalized diets... Today's consumers want clear, embodied advice tailored to their needs. Given this expectation, influencer marketing and nutrition form a strategic duo.

Why? Because influencers embody trust. Because influencers embody trust. They test, give their opinion, share their routine and their results. They create a close bond with their community, much stronger than a traditional advertising message.

In this article, 18h08, the #1 influencer marketing agency, shows you how to launch a nutrition campaign, choose the right profiles and measure the results. Objective: inspire trust, educate without guilt, and generate sales over the long term.

1. Why does influence work so well in the nutrition sector?

Influencer marketing in the field of nutrition is based on the search for visible results and the quest for well-being. In a world of dense and often technical offerings, influencers play the role of mediators between brands and consumers.

In effect, they humanize the discourse, show concrete uses and relate their own experience. This creates a powerful form of identification.

What's more, nutrition-related topics require a pedagogical approach. A well thought-out campaign not only generates commitment, but also educates the public about the benefits of products (nutritional values, benefits, dosage, etc.).

A good designer becomes a long-term ambassador who transforms the perception of your brand.

2. Choosing the right influencer for a nutrition campaign

Not all influencers are suitable for talking about nutrition. The choice of profile is fundamental. The wrong choice can damage your credibility. Conversely, a content creator aligned with your positioning can multiply your results.

Criteria to be assessed :

• Expertise Whether you're a dietician, sports coach, naturopath or simply an enthusiast with a real expertise in the field.
• Tone benevolence, pedagogy, clarity of discourse.
• Commitment : quality of comments, community loyalty.
• Collaborative past Consistency with your values, respect for the products you promote.

At 18h08, we often recommend a mix of nano and micro micro-influencers to get you started. Their community, though smaller, is often highly engaged and eager for practical advice.

Example The Nutri&Co brand works with coaches and natural health enthusiasts to make its food supplements accessible via explanatory videos and heartfelt testimonials.

3. Which formats are best for performance?

In influencer marketing and nutrition, content must be educational, but never guilt-inducing. The video format remains the most effective, especially when it is embodied.

Preferred formats :

• Stories with product demonstration Daily intake, effect felt, simple instructions for use.
• Vlogs and routines Vlogs and routines: integrating the product into a typical day (meals, sports, sleep).
• Before/After Visible results with follow-up over several weeks.
• Carousel posts Nutritional information, key ingredients, instructions for use.
• Reels or Shorts dynamic formats to generate virality.

Beware of regulation: health claims are strictly regulated. It's important to ensure that influencers comply with legislation (no miracle promises, neutral wording, disclaimer if necessary). At 18h08, we work with our customers to help them frame their messages while retaining creative freedom.

4. Integrate influence into a broader strategy

An influencer campaign alone is not enough. To optimize results, it must be part of an overall brand strategy:

• Optimized site The link between content and purchase must be seamless (complete product sheets, FAQ, mobile first).
• Advertising Amplify the best content through sponsored campaigns.
• Emailing Reuse testimonials in your nurturing sequences.
• Point of sale QR codes on shelves, point-of-sale displays with influencer quotes.

Organic content can become an excellent advertising lever if it's well targeted. At 18h08, we analyze the most engaging posts and transform them into media assets. This increases reach while maintaining a human and authentic tone.

Example The Aime brand has built a multi-channel influencer strategy, combining testimonials, UGC content and targeted advertising campaigns. The result: rapid growth and a loyal community.

5. Measuring the impact of a nutrition campaign

Influencer marketing in the field of nutrition isn't just about image. It's also about measuring what the campaign actually brings to the brand. And this requires indicators on several levels:

Quantitative indicators

• Traffic generated on the site or to a dedicated landing page.
• Conversions: number of sales, registrations, downloads.
• Engagement rate: likes, comments, shares, click-through rate.
• Use of promotional codes: direct allocation of sales to a designer.

Qualitative indicators

• Brand perception: via feedback in comments or DMs.
• Spontaneous awareness: is the brand mentioned more often?
• UGC generated: do subscribers in turn create content around the product?

Long-term analysis

• Repurchase rate: an effective campaign builds loyalty.
• Average basket growth: good storytelling increases perceived value.
• Churn: the churn rate drops if the community is better targeted.

Case in point: after working with several micro-influencers, the natural supplements brand Atelier Nubio saw an increase in online sales over one quarter. This strategy was based on precise performance monitoring via promotional codes and tracked links.

At 18h08, we set up detailed reports for each campaign. This enables us to measure not only immediate performance, but also the effect over time.

Conclusion

Influencer marketing and nutrition are based on a balance of expertise, transparency and humanity. This sector requires education, consistency and, above all, a respectful approach to consumer expectations.

To succeed, you need to work on three key areas: targeting the right profiles, building the right message, and measuring the right impact. By structuring your strategy with the help of a specialized agency like 18h08, you can transform your brand image, build audience loyalty, and boost your sales in a sustainable way.

Want to launch an influencer campaign in the field of nutrition? Let's talk.

The 18h08 team is at your side to design a strategy that is effective, human and aligned with your values.

We have already worked with Yam Nutrition and Siracuse... so why not you?

See you soon to perfect your influencer marketing strategy!