Influencer marketing agency 18h08 leads the charge for an influencer market driven by meaning and marketing

Blog post

In a context where influencer marketing is often criticized for its superficiality and lack of substance, with notable controversies such as the Booba/Berdah affair and the recent "Influence" series on Prime Video, the 18h08 agency sets itself apart by changing the rules of the game combining marketing, authenticity and meaning. 

Founded by Alexis Duvernoy and Hugo Budillon, 18h08 influencer marketing agency is at the vanguard of change, bringing real meaning and value to the influencer sector.

 

From Experience to Expertise

The genesis of Agence 18h08 is itself a story of transformation. The founders, having fallen victim to the "Wild West" of influencer marketing in their previous experience. In particular, the founders had together created a private sales platform in 2021 to help retailers clear unsold stock during the CoviD period.

To make a name for themselves, they used influence and social networks, and quickly realized that the influence market was a relevant one for brands, but that it clearly lacked regulation and meaning.

"Our first collaboration with a talent agency was catastrophic and we perceived it as a real lack of professionalism. We were in the Wild West"Alexis Duvernoy, CEO of the agency.

Following this, the two founders set themselves the mission of to restore meaning to this market and launched an influence strategy agency in late 2021.


Unique expertise 

At a time when the market is sorely lacking in marketing, meaning and regulation. 18h08 is leading a revolution on their scale, offering brands and industry professionals new approaches unique in Europe, based on data analysis, learning and marketing fundamentals, to launch authentic, high-performance campaigns and structure their influencer strategy.

In the coming weeks, the agency will also be launching a training course for influencers and those wishing to become influencers, with the aim of training today's and tomorrow's influencers in a more marketing and professional approach.


Their vision: Changing the rules of the game

18:08 wishes to convey the following message " Now let's do things the sensible ways "which is a call to action for the entire industry.

Their objective is clear: to elevate the market for influence by advocating an approach that values meaning and relevance, and thus make this market shine over the long term.

"It's been long enough to make people think that the world of influence corresponds to what we can see in TV series or various cases like Booba and Magalie Berdah. In reality, it corresponds to 0.0001% of the market" Hugo Budillon, CMO & Co-founder of the agency.