Managing non-food unsold products as a growth driver

The circular economy law will come into force in 2022, prohibiting brands from throwing away or destroying their non-food unsold stock. Faced with this information, companies need to reorganize in order to make the most of their unsold and end-of-sale stock. They were already accustomed to using destocking platforms or liquidation solutions, but only for part of their surplus products.

So today, you find yourself looking for ways to sell off your unsold stock in the same way as the major retailers, which will enable you to generate additional sales and limit your losses.

To do this, you need to be ingenious. This article will give you a concise overview of the benefits of deploying solutions to manage your unsold goods, as well as guiding you in the best way possible.

Why sell your unsold stock?

1. Lower your costs by keeping storage costs low while satisfying your customers' demands.
2. Save space to optimally store other items.
3. Renew your collections and inventories with optimized stock rotation to stay competitive in your market.
4. Look for new targets, as some consumers only focus on bargains for reasons of purchasing power and current trends.
5. Increase your sales by increasing your sales of unsold goods

What are the market solutions for disposing of unsold goods?

Veepee (formerly Vente-Privée) was already a visionary when it created a service to manage brands' unsold merchandise, generating additional revenue for the brands and enabling them to clear their warehouses and stores. Consumers on this platform can find discounted clothing all year round.

Calling on companies like this one is a highly effective alternative for selling off your unsold stock. There are two models to choose from:

• The first is to have your entire unsold stock bought back by the destocker, who will put them on sale at between -30% and -60% on their platform and will want to buy them back from you at the average price of the item sold at 50%. So, for example, an item sold on your site at €100 will be sold for between €70 and €40, and the stockist will offer to buy it back for between €35 and €20. So it's better to have substantial margins on your business.
• The second is a depot-sale scheme, in which destockers sell your unsold stock at reduced prices ranging from -5% to -70% of the normal selling price. In return, they receive a commission of up to 50% on sales. This solution will enable you to generate more revenue per item. However, the total gain from your destocking action will depend on its sales capacity.

Most of the major physical and online retailers have understood the importance of managing their unsold goods by placing them on specialized destocking and private sales sites such as Veepee, Showroomprivée and Bazarchic.

However, these sites are still reserved for long-established brands, which generally offer expensive products on their markets in order to create a feeling of scarcity among consumers by offering them at abnormally low prices.

As a result, many retailers and e-tailers who are unable to resell on these specialized platforms because of their reputation or lack of sufficient stock find themselves without effective solutions for reselling their unsold goods, or are obliged to sell them on to historical destockers or specialized liquidators.

Following this observation, we decided to create 18h08 in order to offer you the opportunity to manage your unsold goods and make the most of them (3 times more profitable than the market average). Contact us and we'll help you sell your unsold stock with ease.

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