It doesn't matter whether you're planning to set up your own business or have an established brand. Today, it's in everyone's interest to promote their products on Mark Zuckerberg's second social network. In this article, we'll explain how to promote your products on Instagram, but first, we'll convince you why you should do it.
Why promote your products on Instagram?
In April 2021, Instagram registered 1.29 million users worldwide. Users spend over 53 minutes a day on Instagram, more than Facebook or Twitter. What's more, it's the social network with the highest engagement rate of all other social media platforms.
Budding entrepreneurs taking advantage of profitable online business ideas often start promoting their products on social networks. More well-known brands are a little hesitant at first, but they also adopt different product promotion strategies to extend the brand's reach beyond its traditional circle.
Therefore, businesses of all kinds - whether a startup or an established brand - should elevate their Instagram marketing strategy for a powerful brand presence to attract andengage potential customers.
However, attracting the attention of the majority of users is no child's play, especially when 100 million videos and images are published on Instagram every day. Businesses need to continually evaluate and adjust their Instagram strategies to stand out from the crowd. Below are our top tips for promoting your products on Instagram.
Techniques for showcasing your products on Instagram
Adopt AR Instagram filters
The new in-house AR filter app - Spark AR Studio by Facebook - is a great way to create original augmented reality effects for Instagram Stories.
AR filters work with the user's camera, enabling them to add an image layer to the foreground or background of their image.
Here are some of the things you can do with AR filters to engage audiences on Instagram:
- Create filters that users can use on their images to experience how they look with your product.
- Use the best face tracking to create realistic effects.
- Let users interact with what they see using tactile gestures.
- Place your content on real-world objects and locations, or transport people to new places.
When you add a fun element to your Instagram product promotions, people are more likely to engage with your brand.
Trying leads to buying. Start using AR filters to encourage users to try your products and you'll win more customers.
Adopt Instagram reels
Use a video editor like Beatleap to create short video clips. Instagram lets you upload 30-second multi-clip videos under its new Reels feature, inspired by the hugely popular TikTok. It's an incredible way to promote products or increase brand awareness.
You can use Instagram's creative editing tools to create short, relevant and engaging content for your audience. You can create incredible videos with just a few clicks - the app uses intelligent automation to synchronize music with video footage. You don't have to be a computer genius to use this kind of functionality.
You can also use Facebook Creator Studio to create and edit your reels. Be sure to consistently publish content from your professional Instagram account.
Use Instagram video captions
Around 60% of Instagram users watch stories without sound. Add subtitles and captions to your videos so that any important marketing message isn't ignored in your Instagram product promotions by at least one in two people.
Facebook has the option of creating an automatically captioned video on upload, which you can record and then publish on Instagram. However, you should check the caption to avoid certain automatic errors. Alternatively, you can also create your own dedicated subtitling file. This requires more work, but will bring more precision to your content.
Be sure to add captions to every video you share on Instagram to extend the reach of your marketing messages.
Set up your Instagram store for product promotions
Shopping on Instagram is a free feature that lets you create your own personalized mobile-first storefront. If you sell products online, you should take a look at the Instagram Shopping feature for your business. Using this feature, users can buy your products directly via your business profile, stories or posts.
Users can tap product labels, save items to a wish list or buy directly with FacebookPay. Tapping on the product label reveals details such as name and price. Users can save items to their wish list while browsing and then checkout with Facebook Pay for a seamless shopping experience.
When a user taps on the image, they land on the store, from where they can purchase the product. To enable people to buy your items directly from Instagram, create collections in Instagram stores similar to your e-commerce store. Link to products in a live feed or stories to help users quickly get to the product page and buy.
Take advantage of Instagram's Messenger function
Instagram Messenger works in a similar way to Facebook Messenger. The two messaging platforms are merged to easily capture conversation threads and stay connected.
Start using this feature to manage customer communication on Facebook and Instagram. Instagram Messenger will help you save time and be active on both platforms.
Take advantage of this feature to stay connected with your audience or fans more closely. You get several benefits from merging like this. For example, you can reply to specific messages, send stickers, animated messages and personalized emoji reactions. It also features vanish mode, thanks to which you can send messages that will disappear after you've read the message or closed the chat, offering greater privacy.
Mix professional photography with user-generated content
User-generated content (UGC) has a 4.5% higher conversion rate than non-UGC posts. Start leveraging the power of UGC content to increase your brand's reach on Instagram.
The biggest advantage of publishing UGC is that customers can see themselves with the product on your Insta page, triggering more shares and likes. Encourage your customers to publish their images with your product by sponsoring a contest. Afterwards, you can mix these posts with professionally produced images to increase brand reach.
