How do you keep your followers on Instagram?

How to keep your followers on Instagram is a question that many users of the photo-dedicated social network have asked themselves. The reason is that these users want to get as much exposure as possible for their business or brand. So, if you're one of the many people who want to use Instagram to promote your business, you know that there are certain ways to do so effectively. This article will help you understand what these methods are so that you can make the most of them, with a view to retaining your followers over the long term.

New content posted regularly on Instagram

The first step to keeping your followers on Instagram is to make sure you update your page regularly. One way to do this is to post new images and videos to your account at least once a day. You should also try to publish content that other users want to see, following current trends in both content and form. You'll be surprised how quickly your subscribers will grow, not so much because you generate new ones, but mainly because you keep the old ones.

Another important tip is to keep your page uncluttered. There are already hundreds of images, posts and other elements on your page, and it's only natural that you'll want to add more. Don't clutter the page by filling it with too much information; instead, focus on providing quality Instagram content. That way, your page will look as fresh and visually appealing. Don't hesitate to also 

Finally, you should post often, but not every hour. As long as you keep in mind that you're not posting too much and that your content is only worth putting on your page, you'll be able to avoid the dreaded spam problems that many Instagram users have encountered.

Retain subscribers with a consistent editorial line

It's also a good idea to use keywords and hashtags in your images and posts. If you can, use the same keywords in the titles and tags you place on your images. This will help your images and posts appear more clearly when searching for photos and other items on Instagram. Of course, this doesn't mean you have to overdo it. Just make sure your images and posts give the viewer a reason to click on them. Using keywords allows your loyal followers to find the content they're interested in on your page, up to months and years after the publication date.

Quality and consistency are essential

As mentioned above, one of the keys to gaining more followers on Instagram is to update your page frequently. Be sure to share new images and posts with your followers in a timely manner. Don't hesitate to set yourself regular publication times, depending on your community: this is one of the keys to success. For example, we've made this choice with our products: every weekday, we publish a product at 6:08 p.m., to be exact. We've put this regularity on a pedestal, even choosing to make it the name of our brand. And, above all, make sure your content is useful and interesting for your followers.

At the risk of repeating ourselves, make sure you put quality elements into your images and posts, but be consistent with how you do it. A successful Instagram strategy is one that never gets old and seems to grow with each page you manage.

Stay in your niche

Another tip for learning how to keep your followers on Instagram is to always post images that are relevant to your niche. For example, if you run a catering business, post images of meals and dishes made from real food and ingredients. Image-sharing sites such as Digg and Delicious have proven that the more relevant an image is to what people are searching for online, the more it is subsequently clicked on and shared. People like to see images related to what they're looking for. So don't be afraid to share images that interest readers and also interest people in what you have to offer.

Above all, it's important not to confuse your reader. If he's used to seeing images of surfing, and one day you post an image of soccer, it must be fully justified and explained on the image. Otherwise, the penalty will be immediate. Understand that if your Instagram account is identified as surf media, it can't become soccer media overnight. For both your subscribers and the algorithm, this is a practice to be banned, or carefully justified to maintain editorial consistency that won't come as a negative surprise to your subscribers.

Learning how to keep your followers on Instagram can take time and effort, but the results can be well worth it. When you keep visitors coming back to your page by posting content they're passionate about, you create a loyal following that can eventually become serious customers. Keep it fresh and engaging at all times. Be sure to publish interesting images that have a strong link to your niche. It will pay off in the end.