Case Study

YAM Nutrition

Notoriety / UGC

Objectives

The aim of this campaign is to reinforce YAM Nutrition's reputation and credibility in the dietary supplements and sports nutrition sector, following a rebranding.

Solutions

To achieve this: - Brainstorming on creative concepts and effective mechanisms for growing the YAM Nutrition community (adoption and customer loyalty). - Selection of 5 micro- and macro-influencer profiles from various universes, i.e. fitness and recipes - Creation of a high-quality UGC database that can be reused in Ads to optimize campaign profitability.

Results

+120 K
Impressions
9€
CPM

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