Case Study

Vacanceole

Awareness / Traffic

Objectives

Vacancéole's main objective through influencer campaigns is to develop brand awareness and generate traffic and sales on the e-shop.

Solutions

- Target 3 profiles: moms (who echo the brand's family focus), ecologists (who share the company's eco-responsible commitments), and finally, young sports enthusiasts (likely to want to discover new sensations and challenging spaces offered by Vacancéole). - For the first 3 months, we started by activating 4-5 content creators per month who corresponded to the target themes. Operations were carried out on both Instagram and Tik Tok. - We integrated trackers into their communications and analyzed the audiences reached, their content and the impact on the company's business. - In the following months, we activated 4-5 content creators who matched the profiles of the content creators who had performed best in the previous months.

Results

1 234 929
Affected accounts
64381 €
Earned Media Value

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