- Target 3 profiles: moms (who echo the brand's family focus), ecologists (who share the company's eco-responsible commitments), and finally, young sports enthusiasts (likely to want to discover new sensations and challenging spaces offered by Vacancéole).
- For the first 3 months, we started by activating 4-5 content creators per month who corresponded to the target themes. Operations were carried out on both Instagram and Tik Tok.
- We integrated trackers into their communications and analyzed the audiences reached, their content and the impact on the company's business.
- In the following months, we activated 4-5 content creators who matched the profiles of the content creators who had performed best in the previous months.