To maximize local resonance, we selected profiles based in the target regions, in affinity with the brand's values of proximity and conviviality. In particular, we activated 4 local profiles (northern France), in the family, pet-friendly and fun-loving worlds, to reach a qualified audience for the duration of the in-store operation. The designers have come up with content that is natural, friendly and rooted in their daily lives, illustrating the complicity between man and animal. The engagement rate is higher than the industry average, driven by authentic content and a close relationship between influencers and the community. Beyond the figures, the campaign reinforced the positive perception of Supermarché Match as a committed brand that is close to its customers.