Case Study

Siracusa (June 2024)

Notoriety

Objectives

Siracuse's main objective was to highlight the brand and its juices for the summer season, while reinforcing its Italian DNA.

Solutions

To achieve this: -Activation of 4 influencers closely linked to Italy, the family, food and literature niches -Creation of original concepts around lemon juice to maximize engagement (elaborate recipes, family moments...) Sending fun gifting press packs to macro and mega-influencers.

Results

212 K
Impressions
12 K
Interactions

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