Case Study

MyLittleTrip

Notoriety

Objectives

My Little Trop's objective is to develop brand awareness and generate UGC for their Ads campaign.

Solutions

To achieve this: - Creation of an initial influencer campaign (Month 1) with 4 universes of different profiles and messages, enabling us to validate the best-performing universes and messages (in terms of CPM and CPC). - Creation of an editorial plan (UGC) and communications plan (brand awareness) with the activation of 4 targeted influencers per month - generation of relevant UGC for each profile

Results

1 177 651
Impressions
1,4 €
CPM

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