Case Study

FARES

Notoriety

Objectives

The aim of the campaign was to raise awareness among the Belgian population of the risks associated with smoking, and to offer support in quitting. Through its "Ensemble Vers Un Nouveau Souffle" campaign, FARES asbl wanted to explain its anti-smoking actions and communicate on International Health Day on April 7.

Solutions

To achieve this: - Creation of a 1-month "one-shot" influencer campaign with 6 micro to mid-range profiles. - Activation of various universes to obtain interesting creative concepts. - Production of reels (testimonial content that sticks) and stories in quantity (optimal coverage throughout the campaign).

Results

100K
Impressions
16€
CPM

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