- Define target = men, 25 to 35 years old, interested in rap, pop culture, video games...
- Activation of several macro-influencers in line with the target (ROIste) and setting up long-term collaborations with the best profiles.
- Activation of the famous Youtubeur LeKemar, who perfectly matched the brand's persona.
This involved the production of a clip broadcast on IGTV, followed by 2 voice-overs in stories, and the creation of a "Kemar" pack directly on the CDUCBD website.
A similar operation was carried out with Anthony Lastella, with equally convincing results. Once again, the idea was to seek out influencers whose communities are most likely to be interested in CDUCBD products.