To achieve this:
- Activation of niche watch profiles (Youtubers and niche watch Instagram accounts) with Youtube integrations in targeted videos: "Getting started in vintage" with the Watcharch account.
-More personalized content with collaborations with the founder of Café Noir, for unique videos and enthusiast discussions: "7 montres vintages militaires" with the Tocantes account.
- 3 other profiles have been activated, with different universes but common audiences (Porsche Vintages, Sailing, Decoration), to reach out to watch fans in other complementary universes.