Case Study

Café Noir

Awareness / Conversion

Objectives

The aim of the campaign was to make vintage watch collections accessible to as many people as possible, while highlighting little-known models with unique historical value. The company is seeking to develop its visibility among a very niche target audience, made up of lovers of quality products with a history, and of unusual watches.

Solutions

To achieve this: - Activation of niche watch profiles (Youtubers and niche watch Instagram accounts) with Youtube integrations in targeted videos: "Getting started in vintage" with the Watcharch account. -More personalized content with collaborations with the founder of Café Noir, for unique videos and enthusiast discussions: "7 montres vintages militaires" with the Tocantes account. - 3 other profiles have been activated, with different universes but common audiences (Porsche Vintages, Sailing, Decoration), to reach out to watch fans in other complementary universes.

Results

+130 K
people reached on social networks
8
direct sales at M+1

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