The objective of this campaign was to ensure the presence of influencers at the "Alice au Cabaret" show, in order to highlight the event and encourage their communities to buy tickets. This end-of-year show, featuring magicians, dancers, acrobats and mimes, ran from December 1 to January 7, 2024 in Brussels. The aim was to attract as many spectators as possible, targeting mainly the inhabitants of Brussels and the surrounding area.