Influence strategy to boost brand awareness
At 18h08, we know that awareness is an essential step in building a strong, enduring brand. To achieve this, a customized influencer strategy is an essential lever. We don't just target a large audience, we create campaigns that reinforce your brand's credibility while maximizing its impact. By working with carefully selected influencers, we help you reach a diverse audience and make a lasting impression. Thanks to our expertise, we've helped brands like Booking, Nokia and Burger King develop their brand awareness, with concrete, measurable results.
Discover our influence agency.
Why is a strategy of influence essential to gaining notoriety?
Social networks have revolutionized the way brands interact with their audiences. With the rise of influencers, brands can now speak directly to their consumers through trusted public figures. That's why an influencer strategy based on brand awareness is so essential.
Access to a massive, diverse audience:
Influencers, especially macro and mega-influencers, often have millions of loyal subscribers. By collaborating with them, you can access a large and diverse audience, difficult to reach with traditional communication methods. This reach enables you to rapidly increase your brand's visibility, particularly with new market segments.
Creating a bond of trust:
Unlike traditional advertising, collaborations with influencers are based on the closeness and trust they have established with their audience. When an influencer recommends a product or brand, their followers are more inclined to try it, because they have a personal relationship with the influencer. This reinforces your brand's credibility and recognition, especially when the objective is to increase brand awareness.
Long-lasting, viral impact:
Thanks to popular formats such as stories, reels or TikTok videos, an influencer campaign can quickly go viral, generating a strong buzz around your brand. This viral impact not only reaches a wide audience, but also anchors your brand permanently in consumers' minds. The more people are exposed to your brand, the more it becomes recognized and familiar in their daily lives.
Local or international awareness:
Whether you're a local brand looking to make a name for yourself in a specific region, or an international company aiming for a global audience, influencer strategies are suited to both objectives. Thanks to precise targeting, you can work with influencers who are popular in local markets, or with global figures to maximize your international presence.
Why work with 18h08 for your influencer strategy?
Awareness is one of the essential pillars of any successful influencer campaign. At 18h08, we put our expertise at your service to develop tailor-made strategies that meet your visibility objectives.
Influence marketing expertise
With many years' experience in the field, we have acquired in-depth expertise in working with influencers of all sizes, from nano-influencers to mega-influencers. We know which strategies to adopt to maximize impact and guarantee optimal media coverage. Our ability to identify the right influencers and design tailor-made campaigns is what sets us apart.
A personalized strategy aligned with your objectives
At 18h08, we don't use off-the-shelf solutions. Every brand is unique, and so must be your influencer strategy. We take an in-depth look at your market, your audience and your objectives, to design a campaign that's right for you. Whether you're aiming for local or international awareness, we'll design a strategy that puts your brand in the spotlight in the most relevant way.
A solid network of influencers
We have a vast network of influencers in a variety of sectors, including beauty, fashion, technology and many others. This enables us to select profiles that match your brand image and objectives. Whether you need to reach a niche audience or millions of people, our expertise in influencer matching guarantees solid, consistent partnerships.
End-to-end support
From conception to implementation, we manage the entire process to deliver a smooth, seamless experience. You benefit from our expertise every step of the way, from influencer selection to content creation and performance analysis. Our goal is to make your influencer campaign a resounding success.
Case studies & Resources
AT THE OLD CAMPER
Our goal:
Reinforce Au Vieux Campeur's reputation on the digital front.
Strategy used :
We have selected 74 micro-influencers in the field of sports and outdoor, to promote Au Vieux Campeur's product range via videos and Instagram posts. In the end, over 300 pieces of content were created. The content showcased products in the context of hiking, climbing and outdoor activities. The emphasis was on authenticity, with influencers testing and using the products on their adventures. The chosen influencers had an active audience, interested in exploration and sport, which perfectly matched the brand's target audience. We set up competitions to win gift cards, we played on seasonality to promote this or that activity and we created strong concepts to make an impression in stories and in real life.
The results:
The campaign generated over 19 million views on the videos published, there were more than 246k interactions and the brand gained over 30k subscribers.
How to develop an effective influencer strategy? How can you measure the success (or otherwise) of your campaign? What tools and resources are needed to implement it? In this guideyou'll find all the information you need to run a successful campaign.
And if you'd like to take your influencer strategy one step further and receive support from A to Z, contact us.
Want to work with us?
Ready to develop your reputation?
Whether you're looking to launch a new product, strengthen your brand image or conquer new markets, our expertise in influencer strategy can make all the difference. At 18h08, we have the experience, network and creativity to design and execute campaigns that capture attention, generate engagement and deliver measurable results on a large scale.
Don't wait any longer to give your brand the exposure it deserves. Every day that passes is a missed opportunity to reach a large, engaged audience.
Contact us to discuss your project today and find THE influencing strategy that will make the difference tomorrow.
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