Influence campaign in cosmetics and beauty
At 18h08, we know that the cosmetics and beauty industry is constantly evolving and that competition is fierce. To stand out from the crowd, you need modern, high-impact strategies. A cosmetics influencer campaign isn't just about promoting products, it's about creating an authentic link with consumers. We don't just choose influencers, we collaborate with passionate, credible content creators who truly influence their audience's beauty choices. When you work with us, you benefit from a tailor-made strategy to raise your profile and stimulate growth, while meeting your customers' expectations.
Discover our influence agency.
Why is influence essential in cosmetics?
Humanize the relationship between brand and consumer.
Thanks to influencers, your brand's message gains in authenticity and inspires trust. Indeed, consumers prefer sincere recommendations to mere advertising.
Create an emotional bond with your audience.
Influencers share personal experiences and testimonials that generate interest and commitment. For example, using your product as part of a beauty routine helps your audience to project themselves. They see how to use the product, the results, so it's easier for them to consider buying.
Play on virality, integrate a variety of formats
Platforms such as Instagram, TikTok and YouTube are ideal for building customer loyalty, but also for reaching a new audience. Use different formats to boost engagement: tutorials, challengesinteractive content. Audiences will be more receptive, taking an active part in discussions, and your brand's visibility will increase.
Playing an educational role
By sharing tips, tricks and beauty routines, they educate their community about product use and benefits. This adds value to the campaign and builds audience loyalty. This indirect education reinforces trust in the brand and makes it more credible in the eyes of consumers.
Why work with 18h08 for a successful influencer campaign in the beauty sector?
At 18h08, we know that every cosmetics brand has its own specificities and values. Our approach is based on a thorough understanding of your identity and objectives. Here's how we help you create an effective cosmetics influencer campaign:
Selection of suitable influencers
We select influencers that are aligned with your brand and target audience. Our collaborations include nano, micro, macro or mega-influencers depending on your objectives, to optimize the reach and impact of your campaign. We take care to analyze their audience, engagement rate and style to ensure an effective collaboration. We also take care to diversify profiles to reach different segments of your target audience.
Authentic content creation
We ensure that every piece of content is relevant, coherent, engaging and in line with your brand's values. To achieve this, we work closely with influencers. Based on your expectations, we provide them with a detailed brief that serves as the basis for the entire campaign. Authentic content allows audiences to identify with and trust your brand. This authenticity is the key to creating a lasting relationship with the consumer.
Innovative and creative campaigns
Our team is always on the lookout for the latest trends to ensure that your campaign remains up-to-date and effective. Whether it's new content formats or delivery strategies, we adapt our approach to keep pace with market developments. We test new functionalities on the platforms and propose new collaborations to energize your campaign.
Performance optimization
Finally, we continuously analyze the results to adjust the campaign and put all the chances on your side. This optimization involves analyzing statistics, influencer feedback and audience interaction. By identifying the content that generates the most engagement, we adjust the strategy in real time to achieve your objectives.
Case studies & Resources
Estime & Sens
Our goal:
Increase awareness of Estime et Sens and boost sales of its natural skincare range.
Strategy used :
We collaborated with influencers specialized in well-being and natural cosmetics. We chose creators capable of sharing authentic routines and heartfelt feedback. The campaign focused on Instagram and YouTube, platforms renowned for their visual potential and strong interaction. These influencers created detailed tutorials and shared tips on how to use the products, prompting the audience to engage and discover the benefits of Estime et Sens skincare.
The results:
An engagement rate of over 12%, more than 2,500 interactions per post and a 35% increase in traffic to the Medene site. The result: significant sales growth and a significantly enlarged audience. The campaign enabled Medene to position itself as a key player in the natural skincare sector, and to win the loyalty of a new customer base.
You want to launch an influencer campaign, but you're not sure what type of influencer to contact? From the nano-influencer with a small but highly committed audience, to the macro-influencer capable of reaching millions of people, there's no one-size-fits-all solution. The choice depends above all on your objectives. We've written this article to help you make your choice. See you right here.
And if you'd like to take your influencer strategy one step further and receive support from A to Z, contact us. It's free and without obligation.
Want to work with us?
Ready to develop your reputation?
Whether you're looking to launch a new cosmetics product, strengthen your brand image or conquer new markets, our expertise in cosmetics influencer strategy can make all the difference. At 18h08, we have the experience, network and creativity to design and execute campaigns that capture attention and generate engagement.
Don't wait any longer to give your brand the exposure it deserves. Every day that passes is a missed opportunity to reach a large, engaged audience.
Contact us to discuss your project today and find THE influencing strategy that will make the difference tomorrow.