Twitch Influencer Agency: Gain notoriety among gamer and creative communities
At 18h08, we know that Twitch is an essential platform for brands seeking to capture the attention of a young, engaged audience. With over 30 million daily users (1), Twitch offers companies a unique opportunity to boost their visibility among passionate communities. The video game, music and creative industries are particularly well represented. But a successful campaign on Twitch requires more than just videos. It requires a strategy designed to attract and engage your audience. That's where our Twitch influencer agency comes in. We put our expertise at your service to optimize your impact on this constantly evolving platform.
Discover also our influence agencies and influence strategy.
Why is Twitch essential to your influencer strategy?
Twitch, a live streaming platform, is experiencing rapid growth. For brands, it represents a unique opportunity to connect with engaged and passionate communities. With our Twitch influencer agency, you can strategically leverage this channel of influence. On Twitch, creators interact live with their audience. They establish authentic, lasting bonds. For a brand, Twitch opens up visibility opportunities that go far beyond traditional advertising.
Diverse, committed audiences
Twitch viewers are looking for immersive, original content. They appreciate interactive formats. These formats allow them to get involved and give their opinion live. Creators on Twitch interact with their audience in real time. This proximity creates a strong bond. Integrating Twitch into your influencer strategy enables you to capture this audience in search of authenticity. It's a space where every interaction counts, and where brands connect with potential customers in a natural, non-intrusive way.
A young, passionate and active audience
Twitch's audience is varied, but still mainly composed of young adults. As we said, many of them are fans of video games, music, sports and the arts. By integrating Twitch, you reach an active audience. Our Twitch agency will design a specific approach for you, designed to meet the expectations of this demanding audience. Our campaigns transform your visibility into brand awareness and tangible engagement.
Why work with 18h08 for a successful influencer campaign on Twitch?
At 18h08, we understand that Twitch is more than just a broadcast channel. It's a space where brands can interact directly with their audience, build trust and showcase their products or services in an authentic context. As a specialized Twitch agency, we base our approach on in-depth knowledge of the platform, its codes and trends.
A solid methodology for every campaign
Every campaign we run is based on a precise methodology. First, we analyze your objectives. Then we identify the audience you want to reach. Then we select the most suitable Twitch influencers to represent your brand. These content creators are chosen according to their style and their community. Their compatibility with your brand image is essential. In this way, they convey your message in a natural and engaging way.
Comprehensive support from A to Z
When you work with our Twitch agency, you benefit from comprehensive support. We take care of every stage of the campaign. This includes content strategy, distribution and performance measurement. Each phase of the campaign must achieve its objectives in terms of visibility, engagement and conversion. At 18h08, we believe in a clear, measurable and optimized influencer strategy to ensure that every euro invested pays off.
Precise, transparent monitoring of results
To monitor results, we provide you with detailed reports. These analyses include precise indicators such as number of views, engagement rate and viewer feedback. This gives you an overview of the campaign's impact and enables you to evaluate the return on investment (ROI) objectively.
Case studies & Resources
Gaming / Mobile Games - Increase engagement and downloads
Our goal:
Reinforce awareness and engagement around the mobile game, while making it one of the top 3 most downloaded games of the month.
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Strategy used :
What mechanics can be used today to quickly create the transition from Discovery to Conversion? How do you make people want to download the game?
To address this issue, we collaborated with 15 influencers specialized in gaming and entertainment on Twitch to promote this game, and opted to create a challenge. A way to gain visibility quickly. We set up this challenge with interesting prizes to be won, and offered variable remuneration to the various influencer profiles selected. These influencers, mostly from generations Y and Z, also shared a variety of content including gameplay videos, engaging stories and humorous publications about their gaming experience.
The results:
The campaign generated more than 38,000 downloads and we had over 192,000 participants. This challenge led to an increase of 30 % in downloads during the promotional period.
Want to know more about launching an influencer campaign on Twitch? Identify the right influencers, set your goals, create compelling content, learn about best practices - all topics covered in this this article. And if you'd like to launch a campaign but don't want to deal with it, or don't know where to start, contact us. We'll discuss your needs and marketing objectives - it's free and without obligation.
Want to work with us?
Ready to develop your influence on Twitch?
Whether you're aiming for a product launch, enhancing your brand image or expanding your audience, our Twitch influencer expertise can make all the difference. At 18h08, our network, experience and creativity guarantee campaigns that captivate, engage and deliver results.
Contact us to discuss your project by e-mail, and our team will get back to you as soon as possible.