5 reasons to have a physical boutique for a Pure Player in the fashion sector

Today, retail still accounts for over 65% of ready-to-wear purchases. In an increasingly competitive market, we're going to explain the importance of having a physical point of sale in France today, in an omnichannel logic, its advantages and disadvantages, in order to justify or not this investment.

Reason No. 1: Customer contact

As far as the customer experience is concerned, there's no substitute for the physical boutique, where visitors can touch, try on and feel the clothes they're likely to buy. Although in-store salespeople don't always need to be called upon, they can provide the advice your customers need. If they're effective, they can remove the last remaining disincentives to purchase.

Reason no. 2: Product availability

The other big advantage, of course, is the immediate availability of the product, although this requires travel and it's less comfortable to go into a store rather than order online. Consumers have neither delivery charges nor delivery times, although the latter are being shortened day by day, particularly with Amazon's Prime or Prime Now service, which allows delivery within the day.

Reason no. 3: Facilitating trade

When it comes to returns management, whether for online or in-store sales, product returns are time-consuming and usually require travel (to the post office or in-store). The advantage of in-store returns is immediate exchange or reimbursement. After-sales service will always be more qualitative in a physical boutique than in e-commerce.

Reason no. 4: More qualified traffic

Who has the best visibility, the most traffic? It's hard to say, since it depends on the efforts made to generate the most visitors, whether online or in-store. We can also question the qualification of the traffic in question. A person entering your store will be more likely to make a purchase than someone visiting your e-commerce site. Discover our tips for improving your conversion rate in your store.

Reason 5: Low marketing budget

On the other hand, actions to generate traffic on the Web are more important than in a store and can be much more costly, between AdWords, Sponsoring, social networks redirecting to your site, your SEO and so on.

With our sell with Dropery service, you benefit from a unique omnichannel solution with points of sale in France's biggest cities (Paris, Marseille, Lyon, Bordeaux, Rennes, Nantes, Lille...).

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